The Top Secret Santa campaign’s mission is to demonstrate the true spirit of Christmas by spreading Christmas cheer to families in need and inspiring others to do the same.
This year, Top Secret Santa – in all his red track suit splendor – will suit up again! Top Secret Santa and his helpers will roll-out to surprise and delight unsuspecting people throughout the holidays, as well as encourage others to Uplift Someone else to make the holiday bright. Additional details will be announced.
The Top Secret Santa campaign complements UP’s "Everything You Love About Christmas" programming slate with over 50 festive days and over 500 hours of uplifting Christmas movies, Christmas music specials and marathons with some of television’s most beloved family-favorite series.
In 2011, UP launched its pro-social initiative "Uplift Someone" as an extension of its “uplifting entertainment” tagline. The goal of the initiative is to encourage and inspire people to do simple acts of kindness to help uplift someone in order to make our world a better place. Since its inception, "Uplift Someone" has provided tornado relief to needed communities and has supported Stephen Curtis Chapman’s Show Hope, a non-profit organization created to aid orphans.