The Top Secret Santa campaign’s mission is to demonstrate the true spirit of Christmas by spreading Christmas cheer to families in need and inspiring others to do the same. Selected by a charitable organization in their local community, nine families in five cities across the country will get a surprise visit from UP’s “Top Secret Santa Patrol” team. Each family will receive cash and a customized bounty of much-needed Christmas gifts.
The “Top Santa Secret” campaign complements UP’s Christmas programming line-up as it transforms to “America’s Christmas Channel” with over 40 days and 400 hours of uplifting original holiday movies, Christmas specials, music and marathons.
In the new Christmas campaign, families in Atlanta, Cleveland, Jacksonville, Dallas and Houston will be visited by UP’s irreverent Top Secret Santa Patrol team, consisting of “Elf,” “Reindeer” and of course, “Top Secret Santa.”
The Top Secret Santa posse will travel across the country in a custom Christmas wrapped mini-van. Each family believes that UP is taping them so they can share uplifting Christmas memories, but during the course of the “interview” the Top Secret Santa team will surprisingly appear bearing gifts. All items selected were based on the family’s specific needs. Gifts will include large unwrapped items such as bicycles and kitchen tables.
UP’s in-house creative department will produce Top Secret Santa videos that capture the surprise visits. The fun, irreverent and uplifting videos, which have a creative execution akin to the intrigue of “Mission Impossible” and the surprise delivery of the Publisher’s Clearinghouse patrol, will air on UP starting December 1 during the UP Premiere Movie Silver Bells. The vignettes will run through Christmas as part of the network’s most extensive Christmas slate to date. To view the vignettes after they have aired, go to: http://www.uptv.com/topsecretsanta.
•The Center for Family Resources (Atlanta)
•The Salvation Army (Cleveland)
•Big Brothers, Big Sisters of Northeast Florida (Jacksonville)
•Frisco Family Services (Dallas)
•Neighborhood Centers, Inc. (Houston)
In 2011, UP launched its pro-social initiative ‘Uplift Someone” as an extension of its “uplifting entertainment” tagline. The goal of the initiative is to encourage and inspire people to do simple acts of kindness to help uplift someone in order to make our world a better place. Since its inception, “Uplift Someone” has provided tornado relief to needed communities and has supported Stephen Curtis Chapman’s Show Hope, a non-profit organization created to aid orphans.